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Nye Lavalle is an American sports marketing executive, futurist, and social scientist who turned consumer and investor advocate and activist in the nineties. He is known for his studies on American sports, culture, charities, and media conducted during the 1980s and 1990s.〔(【引用サイトリンク】title=Should we believe what survey says? )〕 Since 1996, Lavalle has focused his time on advocacy and activism for consumer and investor issues, primarily on fraud in the areas of mortgage servicing and securitization.〔 He is credited with discovering and documenting foreclosure fraud and robo-signing in the mid to late nineties.〔〔()〕 He currently acts as a foreclosure fraud expert. ==Sports marketing career== Lavalle began his career managing professional tennis players with Pro Tennis International and consulting sports agents, major corporate sponsors, advertisers, ad agencies, and media. He was the founder of the American Sports Marketing Association in 1989〔Best sports marketers go for complete play Integrated approach wins kudos Author: Pat Baldwin Staff Writer of The Dallas Morning News THE DALLAS MORNING NEWS (DAL) Publish Date: FEBRUARY 6, 1991〕 and was a partner and managing director at World Sports Group, an international sports marketing firm.〔Sportsell: A Look at the Sports Marketing Mystique; Susan Trinter;1 October 1985; Executive Report〕 In 1986, Lavalle established Sports Marketing Group (SMG), a sports and sponsorship research consultancy based in Boca Raton, Florida.〔South Florida Business Journal;〕 From 1988 to 1994, SMG conducted what many media sources considered the largest surveys and research of spectator sports and sponsorship in America. In 1991, Adweek Magazine called the studies "the most comprehensive popularity study of its kind."〔Adweek, February 4, 1991, Page 32〕 In 1993, Adweek again stated "The head of one international ad agency called it the first social and cultural census of America."〔Adweek, January February 11, 1993 SW Edition, Cover Story and Page 2〕 The AP called SMG's 1993 survey "the most detailed survey ever of America's sports tastes" researching "114 spectator sports they might attend, follow on television or radio or read about in newspapers or magazines." Most notable in Lavalle's career was the January 16, 1994 edition of ''US News & World Report'' that quoted Lavalle as saying "more people will view the Winter Olympics than any event in the history of sports. It's the dream team of figure skating." While many sportswriters and columnists scoffed at Lavalle's prediction, Adweek reported "Dallas researcher and sports marketing specialist Nye Lavalle has said it ever since the results of his first sports popularity survey came out in 1989: figure skating rivals NFL football in popularity in this country and will one day become recognized by TV programmers and advertisers. That day has come with the controversy and drama surrounding figure skating at the '94 Winter Olympics."〔 :"It took the Nancy Kerrigan-Tonya Harding spectacle to open a few eyes, but Lavalle, who was looked upon skeptically last summer when he predicted high Nielsens for Olympic figure skating, now looks like a genius. His forecast of 35-37 ratings for the women's events and 28-33 ratings for the other figure skating events didn't turn out to be generous at all with the women's pulling in the high 30s and the other events around 30. Skating he asserted, would have pulled high numbers even without the controversy."〔Adweek, March 14, 1994 SW Edition, Page 43〕 Lavalle also successfully predicted the future growth of NASCAR.〔 SMG's studies, often reported on by award winning Associated Press columnist Steve Wilstein, received widespread media attention around the world for not only disclosing the most popular sports in America, but also its most hated. Even the Russian newspaper Pravda would publish American likes and dislikes of sports. In 1991, Lavalle and Wilstein also collaborated on the first study〔Steven Wilstein, "The Business of Sports", an Associated Press article reprinted in the Colorado Springs Gazette Telegraph, August 26,〕 of the economic size and impact of sports marketing and the business of sports in America. The joint SMG/AP study documented that the entire sports industry was one of the largest industries in America totaling $180 billion a year.〔Business of Sports Part I: Spending for Fun and Fitness, STEVE WILSTEIN, 20 August 1991, The Associated Press〕 The Sports Business Journal has built upon Lavalle and Wilstein's methodology and continues to conduct an annual study of the economic size of the sports industry in America. Lavalle's last known published SMG study came in 2003 when results of the "most hated" sports in America were released via Wilstein and the Associated Press. Dogfighting was America's most hated sport with 81% of Americans over 18 years of age saying they hated or disliked a lot the sport of dogfighting. Rounding out the top 10 of most hated sports in America were No. 2 Pro Wrestling; No. 3 Bullfighting; No. 4 Pro Boxing; No. 5 PGA Tour Golf; No. 6 PGA Sr. Tour Golf; No. 7. LPGA Golf (29.2%); No. 8 NASCAR (27.9%); No. 9. MLS Soccer; and No. 10 ATP Men's Tennis.〔()〕 Lavalle was one of the original board member's of Mark Tudi's Sports Careers with Robert Helmick (then-president of the USOC), Jerry Colangelo (sports owner), Gary Bender (sportscaster), and Charles Higgins (Ohio University Professor). Colangelo later purchased Sports Careers before selling the business to Franklin Covey.〔()〕 Sports Marketing Group has advised and counseled major corporations, ad agencies, sports leagues, networks and organizations across four continents〔() 〕 on issues ranging from Olympic and World Cup sponsorship to sports league television and expansion plans. SMG's work has been sourced, quoted and featured in thousands of stories in newspapers, magazines, television and radio shows throughout the world and Lavalle has appeared on shows for the BBC and Tokyo Broadcasting as well as on Hardball with Chris Matthews to discuss Tiger Woods' first win at the Masters and on CNBC's PowerLunch to discuss Woods' signing with NIKE. He has made numerous appearances on CNBC as well as a number of appearances on PBS’ Nightly Business Report. Lavalle is even quoted in a version of Meriam Webster's Dictionary of Allusions. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Nye Lavalle」の詳細全文を読む スポンサード リンク
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